10 signs YOU need a new website!
Are you concerned that your business website is not representing your business as well as could be?
How can you be sure that making changes is going to be a worthwhile investment?
Let’s take a look at a non-exhaustive list of reasons why your website may not be optimised.
- You can’t easily update your web content – perhaps it was originally a bespoke build or has a complex Content Management System (CMS). Either way, you are now dependent on a third party to administer costly changes to your site
- Your site is not set up to encourage customers to commit – potential customers want to be able to view and compare their purchasing options easily and if they cannot do it online, they will search for the next potential supplier
- Your site is not mobile-friendly (responsive design) – with the majority of web users using smartphones or iPads for online browsing, your site needs to be easy to view and use from different devices – including the ability to buy easily
- Its navigation is not user-friendly – how easy is it to find what you are looking for? The organisation and navigation of your site may not be that obvious to visitors, especially if you have expanded your website and added extra pages over the years
- Your site is not linked to social media sites – you have a Facebook page and use Twitter, but these are not integrated into your website and therefore do not contribute to your SEO or help drive people to your website
- Your site loads slowly – if your site has lots of images and videos yet has not been performance optimised, it could take longer than people are prepared to wait for the site to load….in which case they will search elsewhere!
- It’s not as good as your competitors’ sites – you will know only too well that most businesses operate in a competitive market. Since most buyers start their research online for purchases, a distinctive, well-constructed and easy to use website is a necessity to make sure you are found and selected
- Your site ranks poorly on Google searches – with Google and other search engines regularly adapting their search algorithms to improve the relevancy of search results, you need to make sure you maintain your SEO and keyword strategy to improve your search rankings and appear above your competitors
- Your website has become just an out of date, online brochure – if your website was initially set up as a static online brochure, it is probably difficult to make changes and there may not even be a way for a customer to order, in which case people will browse elsewhere
- The purpose of your website has changed – perhaps videos and social media connections have been added as an afterthought to the original design, or an online purchasing system may have been “bolted on” to your existing site rather than being designed into the site structure at the outset. The “bolt-on” approach can often constrain the outcome of your new objective of converting web visitors to customers
Once you have conducted your own self-assessment of your website, we recommend a free consultation with a digital marketing expert.
This would enable you to benefit from an external assessment of your online marketing challenges, assess at a high-level your strategic options and better understand the potential for developing your digital strategy.
If you simply approach this as a website refresh project you will miss out on significant potential growth opportunities.