Your website is your most powerful marketing asset but with rapidly changing digital trends and consumer demands, how do you know if your website still stacks up and meets the needs of your target audience?
There is a wealth of online information to help business owners but before you sucked into tactical detail such as debating whether you need to change the colour of your contact us button, it is vital that you take a step back and question what has changed in your business since that last website update or refresh.
Have your business goals changed?
Do you have new products/services and are they well represented on your website?
Who are your ideal customers and addressable market and has this changed?
Ultimately you need to be clear on what is the purpose of your website and how you can best meet the needs of your customers.
The most effective way to assess your website effectiveness and how users are interacting with your website is by installing software that provides heatmaps of where your users scroll and click and recordings of “real” website users to see exactly how your website user experience stacks up.
If you would like to learn more contact us for a free initial website assessment.
